Eliot Adams

Eliot Adams

Designer

Eliot is a UX and UI designer who joined Formidable in 2019. Eliot has a strong aesthetic sense and knowledge of UX/UI best practices gained in design and development roles. Their prior design experience includes branding/identity design, product design, print and digital media, as well as market and user research. Eliot has worked as a designer at a consulting agency serving the healthcare industry and as a web developer at the global nonprofit Heifer International. At Formidable, they worked with Starbucks to design a new customer experience, working with the client team through journey mapping, user feedback and analysis, and prototype development. Their broad range of skills and experience informs their functional, user-focussed approach to design. Eliot is an accomplished writer and speaker and continues to develop and refine new methodologies for UX research and data collection.

The UX Deck: Card-Based Testing for Better Design

December 12, 2019
Formidable design team has developed a card-based user testing model to meet the needs of client projects that require early-stage research and concept validation. As part of our commitment to open source, we are sharing our learnings and best practices related to this methodology. Here's what it is, how to use it, and where to get your own copy.