Joe Alterio's profile picture

Joe Alterio

Creative Director

Joe is a creative lead and interactive designer with more than 15 years of experience pushing web design forward. Before joining Formidable in 2018, Joe was a freelance creative lead, working for such organizations as Microsoft, Adobe, Dell, and the Red Cross, which earned him four Webby nominations and a win in 2018. Joe’s work in the digital creative space is focused on bringing UX rigor and human delight together to make a holistic experience. During his time at Formidable he has helped Jet.com and Starbucks create user solutions that satisfy both the customer and Formidable’s strict insistence on technical excellence.

Introducing the New Formidable Brand

Formidable has experienced extraordinary growth in the past few years. Yet, our overall brand was not able to keep up with the increasing burden of ou ...

How To Create an Ideal Design to Dev Workflow

Products that require both design and engineering find an inflection point in their lifecycle that can cause confusion, delay production, and add mult ...

Observation as a prerequisite for design

Observation as a discipline is difficult to summarize, and sometimes even harder to express— it is a talent that takes practice. When performed well, ...